106 Pemenang Indonesia Grand Digital Marketing Awards 2023, Ada BCA hingga KAI 

jpnn.com, JAKARTA - CEO dan Chief Editor Warta Ekonomi Group, Muhamad Ihsan menyebutkan ekonomi Indonesia tahun ini diperkirakan tumbuh sebesar 5,03 persen dibandingkan dengan periode yang sama ditahun lalu atau year on year (yoy).

Hal itu diungkapkan Ihsan saat acara Indonesia Grand Digital Marketing Awards 2023 dengan tema Improving Customer Experience and Engagement through Limitless Creativity yang digelar Warta Ekonomi di Jakarta, Rabu (10/5)

BACA JUGA: Merasa Uang dan Deposito Lenyap, Nasabah Gugat BCA ke PN Jakpus

Menurut Ihsan, dari sisi produksi, Lapangan Usaha Transportasi dan Pergudangan mengalami pertumbuhan tertinggi sebesar 15,93 persen. 

"Dari sisi pengeluaran, Komponen Ekspor Barang dan Jasa mengalami pertumbuhan tertinggi sebesar 11,68 persen," kata Muhamad Ihsan saat ditemui di kawasan Jakarta, baru-baru ini.

BACA JUGA: Peringati Hari Bumi 2023, BCA Life Tanam 1.999 Pohon Mangrove

Di samping itu, tren inflasi Indonesia setelah pandemi Covid-19 dinilai terkendali. 

Ihsan mengatakan terdapat hal menarik terkait perilaku konsumen di era setelah pandemi. 

BACA JUGA: Pendapatan Premi BCA Life Capai Rp 1,4 triliun

Konsumen, kata dia, pada era pasca-pandemi 2022 masih terus berubah menuju arah pemasaran dan perilaku serba digital. 

Di samping itu, penggunaan AI pada perusahaan global yang bertujuan untuk otomatisasi proses TI juga semakin marak.

"Memang AI mempermudah pekerjaan digital marketing. Namun, tentu saja peran manusia masih penting," tutur Ihsan.

Berdasarkan hasil survei Asosiasi Penyelenggara Jasa Internet Indonesia periode 2022-2023, pengguna internet di Indonesia meningkat 2,67 persen dibandingkan periode sebelumnya.

Adanya peningkatan ini membuat generasi milenial makin mengadopsi budaya tech savvy dalam kehidupan sehari-hari, salah satunya belanja online. 

Indonesia SEA Economy Report 2022 menyebutkan kontribusi ekonomi digital di Indonesia diprediksi mencapai USD 77 miliar saat 2022 dan diproyeksikan mencapai USD 130 miliar pada 2025.

Sektor e-commerce akan tumbuh secara konsisten sekitar 17%-22 persen pada 2025, seiring dengan akseptasi dan preferensi masyarakat dalam belanja online.

Didukung data-data tersebut, Warta Ekonomi memberikan penghargaan kepada 106 perusahaan di Indonesia di berbagai kategori.

Kategori Kelompok Bank Modal Inti (KBMI):

1. PT Bank Central Asia Tbk (KBMI 4): Grand Digital Marketing Company 2023 for The Digital Transaction Campaign
2. PT Bank Mandiri (Persero) Tbk (KBMI 4): Grand Digital Marketing Company 2023 for The Cross-Channel Marketing Campaign
3. PT Bank Rakyat Indonesia (Persero) Tbk. (KBMI 4): Grand Digital Marketing Company 2023 for The Digital Brand Strategy
4. PT Bank Negara Indonesia (Persero) Tbk. (KBMI 4): Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign
5. PT Bank UOB Indonesia (KBMI 3): Grand Digital Marketing Company 2023 for The Sustainability Banking Business Campaigns
6. PT Bank CIMB Niaga Tbk (KBMI 3): Grand Digital Marketing Company 2023 for The Digital Experience Marketing Campaign
7. PT Bank Tabungan Negara (Persero), Tbk. (KBMI 3): Grand Digital Marketing Company 2023 for The Informative Social Media Content
8. PT Bank DBS Indonesia (KBMI 2): Grand Digital Marketing Company 2023 for The Engagement in Social Media Campaign
9. PT Bank Jago Tbk  (KBMI 2): Grand Digital Marketing Company 2023 for The Creativity in a Digital Campaign
10. PT Bank Mayapada International Tbk (KBMI 2): Grand Digital Marketing Company 2023 for The Branding Strategy Promotion in Social Media 
11. PT Bank Digital BCA (KBMI 1): Grand Digital Marketing Company 2023 for The Digital Brand Strategy
12. PT Bank Seabank Indonesia (KBMI 1): Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign
13. PT Bank Amar Indonesia Tbk (KBMI 1): Grand Digital Marketing Company 2023 for The Digital Brand Strategy in Realizing Financial Inclusion

Kategori Asuransi Jiwa

1. PT Asuransi Jiwa Generali Indonesia: Grand Digital Marketing Company 2023 for The Creativity in Health Education Content 
2. PT Asuransi Jiwa Astra: Grand Digital Marketing Company 2023 for The Innovation in a Social Media Campaign
3. PT Sun Life Financial Indonesia: Grand Digital Marketing Company 2023 for The Insightful Brand Strategies
4. PT Prudential Life Assurance: Grand Digital Marketing Company 2023 for The Valuable Social Media Content
5. PT BNI Life Insurance: Grand Digital Marketing Company 2023 for The Insurance Solutions Campaigns
6. PT Asuransi Allianz Life Indonesia: Grand Digital Marketing Company 2023 for The Health Awareness Campaign

Kategori Asuransi Sosial

1. PT Jasa Raharja: Grand Digital Marketing Company 2023 for The Safety Awareness Campaign
2. Kategori Asuransi Umum
3. PT BRI Asuransi Indonesia: Grand Digital Marketing Company 2023 for The Insightful Social Media Content
4. PT Asuransi Astra: Grand Digital Marketing Company 2023 for The Marketing Campaign Across Digital Channels
5. PT Asuransi Tugu Pratama Indonesia Tbk: Grand Digital Marketing Company 2023 for The Informative Social Media Content

Kategori Multifinance

1. PT Adira Dinamika Multi Finance Tbk: Grand Digital Marketing Company 2023 for The Creativity in Product and Service Marketing Campaigns
2. PT Mandiri Utama Finance: Grand Digital Marketing Company 2023 for The Digital Experience Marketing Campaign
3. PT Bussan Auto Finance: Grand Digital Marketing Company 2023 for The Insightful Financing Content
4. Kategori Financial Techology
5. PT. Visionet Internasional (OVO): Grand Digital Marketing Company 2023 for The Digital Transaction Campaign
6. PT Investree Radhika Jaya (Investree): Grand Digital Marketing Company 2023 for The B2B Digital Campaign Strategy 
7. PT Fintek Karya Nusantara (LinkAja): Grand Digital Marketing Company 2023 for The Innovative Mobile Payment Services
8. PT Pintar Inovasi Digital (Asetku): Grand Digital Marketing Company 2023 for The Insightful Social Media Content
9. PT Sejahtera Lunaria Annua (KoinWorks): Grand Digital Marketing Company 2023 for The Mobile Marketing Campaign Strategy
10. PT Kredit Pintar Indonesia: Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign

Kategori Media dan Telekomunikasi

1. PT Telekomunikasi Selular: Grand Digital Marketing Company 2023 for The Entertaining Social Media Campaign
2. PT Telkom Indonesia (Persero) Tbk (Indihome): Grand Digital Marketing Company 2023 for The Integrated Social Media Marketing Campaign
3. PT XL Axiata Tbk: Grand Digital Marketing Company 2023 for The Convergence Services Campaign
4. PT Indosat Ooredoo Hutchison: Grand Digital Marketing Company 2023 for The Digital Economy Campaign
5. PT Smartfren Telecom Tbk: Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign

Kategori Industri Kesehatan

1. PT Prodia Widyahusada Tbk: Grand Digital Marketing Company 2023 for The Health Awareness Campaign
2. PT Kimia Farma Tbk: Grand Digital Marketing Company 2023 for The Innovation in a Social Media Campaign
3. PT Industri Jamu Dan Farmasi Sido Muncul Tbk: Grand Digital Marketing Company 2023 for The Impactful Social Media Content
4. PT Mitra Keluarga Karyasehat Tbk: Grand Digital Marketing Company 2023 for The Valuable Social Media Content

Kategori Consumer Goods atau Barang Konsumsi

1. PT Indofood Sukses Makmur Tbk: Grand Digital Marketing Company 2023 for The Brand Marketing Campaign
2. PT Garudafood Putra Putri Jaya Tbk: Grand Digital Marketing Company 2023 for The Creativity in Product Marketing Campaigns
3. PT Ajinomoto Indonesia: Grand Digital Marketing Company 2023 for The Creativity in Recipe Content
4.  PT Unilever Indonesia Tbk: Grand Digital Marketing Company 2023 for The Insightful Brand Strategies
5. PT Sasa Inti: Grand Digital Marketing Company 2023 for The Informative Culinary Content
6. OT Group: Grand Digital Marketing Company 2023 for The Innovative Branding Strategies
7. PT Mayora Indah Tbk: Grand Digital Marketing Company 2023 for The Complete Product Marketing Content
8. PT Wings Surya: Grand Digital Marketing Company 2023 for The Impressive Social Media Content

Kategori Industri Logistik dan Kurir

1. PT Paxel Algorita Unggul (Paxel): Grand Digital Marketing Company 2023 for The Reliable Delivery Service Marketing Strategy
2. PT Tiki Jalur Nugraha Ekakurir: Grand Digital Marketing Company 2023 for The Impressive Social Media Content
3. PT Global Jet Express: Grand Digital Marketing Company 2023 for The Informative Social Media Content
4. PT Satria Antaran Prima Tbk: Grand Digital Marketing Company 2023 for The Innovative Branding Strategies
5. PT Lalamove Logistik Indonesia: Grand Digital Marketing Company 2023 for The Digital Brand Strategy
6. PT Tri Adi Bersama (anteraja): Grand Digital Marketing Company 2023 for The Entertaining Social Media Campaign
7. PT Pos Indonesia (Persero): Grand Digital Marketing Company 2023 for The Creativity in Product and Service Marketing Campaigns

Kategori Industri Layanan Teknologi Digital

1. PT Lifepal Technologies Indonesia: Grand Digital Marketing Company 2023 for The Innovative Branding Strategies
2. PT. Lamudi Classifieds Indonesia: Grand Digital Marketing Company 2023 for The Digital Experience Marketing Campaign
3. PT Dekoruma Inovasi Lestari: Grand Digital Marketing Company 2023 for The Marketing Optimization in Digital Media
4. PT. Fashion Eservices Indonesia (Zalora Indonesia): Grand Digital Marketing Company 2023 for The Branding Strategy Through a Website 
5. PT. Raksasa Laju Lintang (Ralali.com): Grand Digital Marketing Company 2023 for The One Stop Solution Platform Campaign
6. PT Sociolla Ritel Indonesia (Sociolla): Grand Digital Marketing Company 2023 for The Multi-Channel Integrated Marketing Campaign
7. PT Alodokter Teknologi Solusi (Alodokter): Grand Digital Marketing Company 2023 for The Mobile App Marketing Campaign
8. PT Trinusa Travelindo (Traveloka): Grand Digital Marketing Company 2023 for The Digital Brand Strategy
9. PT Web Marketing Indonesia (rumah123.com): Grand Digital Marketing Company 2023 for The Integrated Digital Media Marketing Campaign

Kategori Ritel

1. PT Ace Hardware Indonesia Tbk: Grand Digital Marketing Company 2023 for The Marketing Optimization in Digital Media
2. PT Sumber Alfaria Trijaya Tbk: Grand Digital Marketing Company 2023 for The Informative Social Media Content
3. PT Mitra Adiperkasa Tbk: Grand Digital Marketing Company 2023 for The Multi-Channel Integrated Marketing Campaign
4. PT Indomarco Prismatama: Grand Digital Marketing Company 2023 for The Creativity in Promotion Campaigns
5. PT Midi Utama Indonesia Tbk: Grand Digital Marketing Company 2023 for The Branding Strategy Promotion in Social Media

Kategori Transportasi

1. PT Kereta Api Indonesia (Persero): Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign
2. PT Indonesia AirAsia: Grand Digital Marketing Company 2023 for The Creativity in Promotion Campaigns
3. PT Blue Bird Tbk: Grand Digital Marketing Company 2023 for The Entertaining Social Media Campaign
4. PT Transportasi Jakarta (Transjakarta): Grand Digital Marketing Company 2023 for The Informative Social Media Content

Kategori Sekuritas

1. PT. Bareksa Portal Investasi (Bareksa): Grand Digital Marketing Company 2023 for The Creativity in Product and Service Marketing Campaigns
2. PT Bibit Tumbuh Bersama: Grand Digital Marketing Company 2023 for The Insightful Social Media Content
3. PT CGS-CIMB Sekuritas Indonesia: Grand Digital Marketing Company 2023 for The Informative Social Media Content
4. Kategori Properti dan Konstruksi
5. PT PP Properti Tbk: Grand Digital Marketing Company 2023 for The Creativity in Property Content Marketing
6. PT Sinarmas Land: Grand Digital Marketing Company 2023 for The Impressive Residential Campaigns
7. PT Waskita Karya (Persero) Tbk: Grand Digital Marketing Company 2023 for The Insightful Social Media Content
8. PT Wijaya Karya (Persero) Tbk: Grand Digital Marketing Company 2023 for The Informative Social Media Content 

Kategori Industri Makanan dan Minuman

1. PT Campina Ice Cream Industry Tbk: Grand Digital Marketing Company 2023 for The Impressive Ice Cream Campaigns
2. PT Fast Food Indonesia Tbk: Grand Digital Marketing Company 2023 for The Comprehensive Product Promotion Information
3. PT. Inspirasi Bisnis Nusantara (HAUS): Grand Digital Marketing Company 2023 for The Entertaining Social Media Campaign
4. PT Bumi Berkah Boga (Kopi Kenangan): Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign
5. PT Rekso Nasional Food (McDonald): Grand Digital Marketing Company 2023 for The Branding Strategy Promotion in Social Media
6. PT Sari Burger Indonesia (Burger King): Grand Digital Marketing Company 2023 for The Campaign on Iconic Burger Products
7. PT Eka Boga Inti (HokBen): Grand Digital Marketing Company 2023 for The Innovative Food Promotion Strategy
8. PT. Sushi Tei Indonesia: Grand Digital Marketing Company 2023 for The Creative Japanese Food Branding Strategies
9. PT. Sarimelati Kencana Tbk (Pizza Hut): Grand Digital Marketing Company 2023 for The Innovation in Digital Media Campaign
10. PT. Es Teh Indonesia: Grand Digital Marketing Company 2023 for The Influencer Marketing Campaign
11. PT Ultrajaya Milk Industry Tbk: Grand Digital Marketing Company 2023 for The Cross-channel Marketing Campaign
12. PT Nutrifood Indonesia: Grand Digital Marketing Company 2023 for The Valuable Social Media Content
13. PT Coca-Cola Indonesia: Grand Digital Marketing Company 2023 for The Creativity in a Instagram Campaigns

Kategori Fashion dan Kosmetik

1. PT Eigerindo Multi Produk Industri: Grand Digital Marketing Company 2023 for The Impressive Social Media Content
2. PT Paragon Technology and Innovation: Grand Digital Marketing Company 2023 for The Affiliate Marketing Campaign
3. PT Royal Pesona Indonesia (Somethinc): Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign
4. PT. Penta Natural Kosmetindo (NPURE): Grand Digital Marketing Company 2023 for The Healthy Skin Campaigns
5. PT. Opto Lumbung Sejahtera (Scarlett): Grand Digital Marketing Company 2023 for The Influencer Marketing Campaign
6. PT AVO Innovation Technology (Avoskin): Grand Digital Marketing Company 2023 for The Campaigns Promoting Natural Products

Kategori Otomotif

1. PT Piaggio Indonesia: Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaigns
2. PT Mitsubishi Motors Krama Yudha Sales Indonesia: Grand Digital Marketing Company 2023 for The Digital Brand Strategy
3. PT Yamaha Indonesia Motor Manufacturing: Grand Digital Marketing Company 2023 for The Creativity in Products Marketing Campaigns

Kategori Asuransi Syariah

1. PT Prudential Sharia Life Assurance: Grand Digital Marketing Company 2023 for The Valuable Social Media Content
2. PT Asuransi Jiwa Astra (Astra Life Syariah): Grand Digital Marketing Company 2023 for The Comprehensive Sharia Product Campaign
3. PT Asuransi Takaful Umum: Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaigns. (mcr31/jpnn)