jpnn.com, JAKARTA - The Iconomics mengumumkan daftar nama perusahaan-perusahaan Badan Usaha Milik Negara penerima Indonesia BUMN Awards 2021.
Indonesia BUMN Awards 2021 merupakan panggung penghargaan paling semarak terhadap praktik pembentukan citra BUMN.
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“Pasalnya, ini merupakan event pertama kali yang memberikan penilaian prestasi branding meliputi 4 karya terbesar insan komunikasi dan public relations (PR),” Founder & CEO The Iconomics Bram S. Putro dalam keterangannya, Rabu (13/10).
Pertama, BUMN Brand Equity Award sebagai Penghargaan brand BUMN yang memiliki Brand Awareness & Reputation tertinggi di kategori industrinya.
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Kedua, BUMN Annual Report Award yang merupakan penghargaan annual report 2020 BUMN yang memiliki kreativitas ide, kualitas eksekusi dan kesesuaian dengan tema terbaik di kategori industrinya.
Ketiga, BUMN Company Profile Award (Video + Print) sebagai penghargaan company profile 2020-2021 BUMN, yang memiliki kreativitas ide, kualitas eksekusi dan kesesuaian dengan tema terbaik di kategori industrinya.
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“Keempat, BUMN Corporate Communications & PR Strategy Award yakni penghargaan terhadap strategi komunikasi dan PR BUMN selama tahun 2020-2021 dengan kreativitas ide, kesesuaian dengan corporate objectives, dan efektivitas kampanye terbaik di industrinya,” terang Bram.
Penghargaan terdiri 2 kelompok besar, yakni brand equity dan corporate brand communication awards.
Dalam brand equity terdiri dari Brand Popularity, Brand Image, Customer Satisfaction dan Social Economy Contribution.
Sedangkan pada Corporate Communications Awards terdiri dari Annual Report, Company Profile Video, Company Profile Print dan Corporate Communications & PR Strategy.
Bram mengatakan, metodologi yang digunakan untuk memilih perusahaan-perusahaan BUMN yang masuk dalam kategori-kategori tersebut menggunakan sejumlah rangkaian survei dan penjurian.
Proses penjurian yang dilakukan secara online mengeksplorasi informasi yang sangat luar biasa dari para perusahaan BUMN.
“Dalam penjurian ini juga melibatkan sejumlah praktisi dan periset yang reputable untuk memberikan penilaian kepada para kandidat,” ujar Bram.
Indonesia BUMN Awards 2021
Kategori Brand Equity
1. PT Telkom Indonesia (Persero) Tbk - The Best Brand Popularity in Telecommunications Category
2. PT Telekomunikasi Seluler - The Best Brand Image in Telecommunications Category
- The Best Customer Satisfaction in Telecommunications Category
3. PT Reasuransi Indonesia Utama (Persero) - The Best Brand Image in Reassurance Category
- The Best Customer Satisfaction in Reassurance Category
4. PT Waskita Karya (Persero) Tbk - The Best Brand Image in Construction Category
5. PT Wijaya Karya (Persero) Tbk - The Best Brand Popularity in Construction Category
6. PT Adhi Karya (Persero) Tbk - The Best Customer Statisfaction in Construction Category
7. PT Hutama Karya (Persero) - The Best Social Economy Contribution in Construction Category
8. PT Pembangunan Perumahan (Persero) Tbk - The Best Customer Statisfication in Construction Category
9. PT Pertamina (Persero) - The Best Brand Popularity in Oil & Gas Category
- The Best Brand Image in Oil & Gas Category
- The Best Social Economy Contribution in Oil & Gas Category
10. PT Perusahaan Listrik Negara (Persero) - The Best Brand Popularity in Electricity Category
- The Best Social Economy Contribution in Electricity Category
11. PT Pertamina Lubricants - The Best Brand Popularity in Lubricants Category
- The Best Brand Image in Lubricants Category
12. PT Bank Mandiri (Persero) Tbk - The Best Brand Popularity in Bank Category
- The Best Brand Image in Bank Category
13. PT Bank Rakyat Indonesia (Persero) Tbk - The Best Social Economy Contribution in Bank Category
14. PT BNI Life Insurance - The Best Brand Popularity in Life Insurance Category
15. PT Jasa Raharja - The Best Brand Popularity in Mandatory Insurance Category
- The Best Social Economy Contribution in G Mandatory Insurance Category
16. PT TASPEN (Persero) - The Best Brand Image in Mandatory Insurance Category
17. PT Asuransi Tugu Pratama Indonesia (Persero) - The Best Brand Image in General Insurance Category
18. PT Asuransi Kredit Indonesia - The Best Brand Image in Special Category Insurance
19. PT Jaminan Kredit Indonesia - The Best Social Economy Contribution in Special Category Insurance
20. PT Pegadaian (Persero) - The Best Brand Popularity in Other Financial Services Category
- The Best Customer Satisfaction in Other Financial Services Category
21. PT Penjaminan Infrastruktur Indonesia (Persero) - The Best Brand Image in Other Financial Services Category
22. PT BRI Danareksa Securities - The Best Brand Popularity in Security Category
- The Best Brand Image in Security Category
23. PT Semen Indonesia (Persero) Tbk - The Best Brand Popularity in Building Materials Category
- The Best Brand Image in Building Materials Category
24. PT Pupuk Indonesia (Persero) - The Best Brand Popularity in Basic Industry Category
- The Best Brand Image in Basic Industry Category
- The Best Social Economy Contribution in Basic Category
25. PT Pindad (Persero) - The Best Brand Popularity in Defense Industry Category
26. PT Kimia Farma Tbk - The Best Brand Popularity in Pharmaceuticals Category
27. PT Bio Farma (Persero) - The Best Brand Image in Pharmaceuticals Category
- The Best Social Economy Contribution in Pharmaceuticals Category
28. PT Perkebunan Nusantara (Persero) III - The Best Brand Popularity in Plantations Category
29. Perum Bulog- The Best Brand Popularity in Food Category
- The Best Brand Image in Food Category
- The Best Social Economy Contribution in Food Category
30. PT Jasa Marga (Persero) Tbk - The Best Brand Popularity in Toll Road Operator Category
- The Best Brand Image in Toll Road Operator Category
31. PT Kereta Api Indonesia (Persero) - The Best Brand Popularity in Public Transportation Category
- The Best Brand Image in Public Transportation Category
32. PT Pelayaran Nasional Indonesia (Persero)/Pelni - The Best Brand Popularity in Shipping Category
- The Best Social Economy Contribution in Shipping Category
33. PT Angkasa Pura II (Persero) - The Best Brand Image in Airport Operator Category
- The Best Social Economy Contribution in Airport Operator Category
34. PT Angkasa Pura I (Persero) - The Best Brand Popularity in Airport Operator Category
35. PT Pelabuhan Indonesia (Persero) II - The Best Brand Popularity in Port Operator Category
- The Best Brand Image in Port Operator Category
36. PT POS Indonesia (Persero) - The Best Brand Popularity in Postal & Courrier Service Category
- The Best Social Economy Contribution Postal & Courrier Service Category
37. PT Kliring Berjangka Indonesia - The Best Brand Image in Financial Industry Support Category
38. Perum Perumnas - The Best Brand Popularity in Developer Category
- The Best Brand Image in Developer Category
39. PT Aneka Tambang (Persero) Tbk - The Best Brand Popularity in Mining Category
40. MIND ID - The Best Brand Image in Mining Category
Kategori Corporate Communication
1. PT Telkom Indonesia (Persero) Tbk - Best Company Profile Video in IT & Telecommunication Group Category
2. PT Telekomunikasi Seluler (Telkomsel) - Best Annual Report in IT & Telecommunication Group Category
3. PT Len Industri (Persero) - Best Corporate Communications Strategy in IT & Telecommunication Group Category
4. PT Danareksa (Persero) - Best Company Profile Print in Finance Group Category
5. PT Bank Mandiri (Persero) Tbk - Best Annual Report in Finance Group Category
6. PT Bank Rakyat Indonesia (Persero) Tbk - Best Company Profile Video In Finance Group Category
7. PT Jasa Raharja (Persero) - Best Corporate Communications Strategy in Finance Group Category
8. PT Waskita Karya (Persero) Tbk - Best Company Profile Video In Construction Group Category
- Best Corporate Communications Strategy In Construction Group Category
9. PT Wijaya Karya (Persero) Tbk - Best Annual Report in Construction Group Category
10. PT Pembangunan Perumahan (Persero) Tbk - Best Company Profile Print in Construction Group Category
11. PT Pertamina (Persero) - Best Annual Report In Mining & Energy Group Category
- Best Corporate Communications Strategy in Mining & Energy Group Category
12. PT Pembangkitan Jawa Bali - Best Company Profile Print In Mining & Energy Group Category
- Best Company Profile Video In Mining & Energy Group Category
13. PT Pupuk Indonesia (Persero) - Best Annual Report in Basic Group Category
- Best Company Profile Print in Basic Group Category
14. PT Krakatau Steel (Persero) Tbk - Best Corporate Communications Strategy in Basic Group Category
15. PT Semen Gresik - Best Company Profile Video in Basic Group Category
16. PT Kimia Farma (Persero) Tbk - Best Annual Report in Food & Pharmaceuticals Group Category
17. PT Bio Farma (Persero) - Best Company Profile Print in Food & Pharmaceuticals Group Category
- Best Company Profile Video in Food & Pharmaceuticals Group Category
18. PT Rajawali Nusantara Indonesia (Persero) - Best Corporate Communications Strategy in Food & Pharmaceuticals Group Category
19. PT Jasa Marga (Persero) Tbk - Best Corporate Communications Strategy in Transportation & Logistics Group Category
20. PT Angkasa Pura II (Persero) - Best Annual Report in Transportation & Logistics Group Category
21. PT Angkasa Pura I (Persero) - Best Company Profile Print In Transportation & Logistics Group Category - Best Company Profile Video In Transportation & Logistics Group Category
Special Mention
1. PT Perusahaan Listrik Negara (Persero) - Special Mention Company Profile Print in Mining & Energy Group Category
2. PT Indonesia Power - Special Mention Company Profile video in Mining & Energy Group Category
3. PT Pembangunan Perumahan (Persero) Tbk - Special Mention Annual Report in Construction Group Category
4. Perum Perhutani - Special Mention Company Profile Video in Food & Pharmaceuticals Group Category
5. PT Perkebunan Nusantara (Persero) III - Special Mention Company Profile Print in Food & Pharmaceuticals Group Category
6. PT Kereta Api Indonesia (Persero) - Special Mention Corporate Communication in Transportation & Logistics Group Category
7. PT Pelabuhan Indonesia (Persero) II - Special Mention Company Profile Video in Transportation & Logistics Group Category
8. PT Pelayaran Nasional Indonesia (Persero) - Special Mention Company Profile Video in Transportation & Logistics Group Category
9. PT Penjaminan Infrastruktur Indonesia (Persero) - Special Mention Annual Report in Finance Group Category
10. PT Permodalan Nasional Madani (Persero) - Special Mention Company Profile Video in Finance Group Category
11. PT Perusahaan Gas Negara Tbk - Special Mention Annual Report in Mining & Energy Group Category
12. PT Semen Indonesia (Persero) Tbk - Special Mention Annual Report in Basic Group Category
13. PT Pupuk Indonesia (Persero) - Special Mention Company Profile Video in Basic Group Category. (esy/jpnn)
Redaktur : Soetomo
Reporter : Mesya Mohamad